Arnott’s Obsession biscuits are deliciously decadent, perfect for your moment of after dark indulgence. They have four flavours; Milk Chocolate, Salted Caramel, Mint Chocolate and Dark Chocolate.

Our team delivered a nationwide campaign showcasing Arnott’s Obsession biscuits in New World, Pak ‘n’ Save and Countdown stores. As this is a premium product, we designed a sophisticated sampling stand, uniform, and campaign concept to offer a superior sampling experience to customers. We sampled to 13,361 customers and continued to create brand love for Arnott’s.