Orbit partnered with Barker’s of Geraldine to activate an in‑store sampling campaign across New World and Pak’n’Save stores nationwide, introducing shoppers to their versatile Meal Sauces, particularly the new Nut‑Free Satay and Coconut Curry flavours.

Through guided tastings that highlighted convenience, flavour, and dietary benefits, our Brand Ambassadors helped customers discover quick, delicious meal solutions that fit a range of lifestyles.

With strong engagement, positive shopper feedback, the activation successfully boosted awareness, encouraged trial, and reinforced Barker’s reputation for delivering high‑quality, products made with trusted NZ ingredients.

The results?

Conversion rate sample to sale: 53%

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