Orbit partnered with BOSS Coffee to activate the brand in Christchurch CBD with a striking street giveaway featuring billboards and custom branding. Our Brand Ambassadors engaged Christmas shoppers and city explorers, handing out iced coffee cans that offered a welcome energy boost during busy shopping trips.

The activation distributed all allocated stock and reached a mix of loyal fans and new to brand, with many commenting on the perfect timing, great flavours, and affordability compared to daily cafe visits.

The eye-catching setup generated strong awareness in a prime location, proving that well-placed giveaways can introduce new customers to the brand while rewarding existing supporters.

The results?

Total number of customer interactions: 788

Total number of cans handed out: 624