Our team carried out a nationwide summer sampling campaign for BOSS Coffee, connecting busy shoppers with barista‑style iced coffee they can enjoy on the go.
Our Brand Ambassadors activated across New World, Pak’nSave, and Woolworths stores nationwide, showcasing the full BOSS Iced Coffee range through high‑impact in‑store sampling. Shoppers were invited to try a variety of flavours, sparking conversations around taste, convenience, and value compared to café coffee. Across 79 demonstrations, the team delivered standout conversion from sample to sale, and regularly sold out of popular variants -reinforcing BOSS Coffee as a trusted, grab‑and‑go option for busy mornings and afternoons.
The results?
Conversion rate sample to sale: 71%
Average units sold per shift: 60
Top five highest selling shifts: Between 108 and 116 units
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