Orbit partnered with Celsius to showcase their energy drink range in supermarkets nationwide, giving shoppers a chance to discover zero sugar refreshment powered by essential ingredients and green tea extract.

Our Brand Ambassadors engaged health-conscious customers with chilled tastings that showcased the bold, refreshing flavours across six variants, from Mango Lemonade to Cosmic Vibe.

With half of shifts selling out of at least one variant, strong conversion from sample to purchase, and enthusiastic feedback praising the taste and standout packaging, the campaign successfully elevated brand awareness and drove meaningful trial among young, active shoppers looking for a better energy drink alternative to traditional options.

The results?

Conversion rate approach to sample: 67%

Conversion rate sample to sale: 79%

Average units sold per shift: 69

Top five highest selling shifts: Between 127 and 242 units