Orbit partnered with Chelsea Sugar and Freya’s to bring Chelsea Sugar's limited‑edition Caramel Maple Syrup to life in supermarkets across Auckland. Creating a “Perfect Pair” activation that highlighted how well Caramel Maple Syrup and Brioche Style Muffin Splits complement each other.

Through warm, engaging sampling moments, complete with fun, interactive touches like the Syrup Person mascot, shoppers were introduced to a delicious breakfast/snack combo that felt both indulgent and easy to use.

With strong trial‑to‑purchase results, multiple sell‑outs across both ranges, and a strategy that effectively encouraged dual‑brand purchase, the collaboration successfully boosted awareness, drove immediate sales uplift, and cemented the Chelsea Sugar x Freya’s pairing as a standout favourite for busy Kiwi households.

The results?

Conversion rate sample to sale: 60%

Average units sold per shift: 56

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