Colgate Total Toothpaste

Supermarket In-Store Sampling

A fun interactive in-store campaign educating customers on Colgate Total toothpaste and a chance to win a range of Colgate branded prizes.

For a healthy mouth, you need to take care of more than just your teeth. Colgate Total Original toothpaste proactively fights bacteria not only on your teeth, but also on your tongue, cheeks and gums for 12 hours for whole mouth health.

Supporting the Greatness of Colgate Total toothpaste with the idea that people can achieve Greatness! We spoke to 7984 customers during 60 in-store sampling events in supermarkets across New Zealand. Over this period, we achieved an overall interaction to sale rate of 63%. This fun and interactive campaign also included a ‘Spin and Win with Colgate’ spinning wheel, which gave customers the chance to win a range of Colgate branded prizes.

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