Orbit partnered with Cyclops to launch their Lactose Free yoghurt range in Pak'n'Save stores across the North Island, giving shoppers a chance to discover creamy, naturally crafted yoghurt without the digestive worries.

Our Brand Ambassadors engaged health-conscious shoppers with chilled samples that highlighted the thick texture, versatility for smoothies and cooking, and genuine dairy taste that surprised those expecting typical lactose-free compromises.

Most events sold out of at least one variant, with strong conversion from sample to purchase and consistent feedback praising the quality, creaminess, and value. The campaign successfully challenged perceptions around lactose-free products, drove meaningful trial, and positioned Cyclops as a trusted choice for those seeking tummy-friendly dairy alternatives.

The results?

Conversion rate approach to sample: 63%

Conversion rate sample to sale: 49%