Orbit delivered a Dreame Beauty Care activation at New Zealand Fashion Week, driving hands-on trial and meaningful engagement with a style-conscious audience.
Orbit partnered with Dreame to deliver an immersive product demonstration experience at New Zealand Fashion Week, positioning the brand in front of a highly style-conscious audience across a six event days.
Designed to build awareness and encourage hands-on trial, guests were invited to experience the Dreame Airstyle Pro, Hair Miracle, Hair Miracle Pro, and Pocket Uni through guided styling sessions that highlighted performance, considered design, and ease of use.
Across 31 live hours, the team engaged more than 500 guests and delivered over 300 personalised demonstrations, creating consistent, high-quality interactions that strengthened brand affinity and drove strong purchase consideration.
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