Orbit partnered with Flying Goose to sample their diverse Sriracha range in supermarkets nationwide, connecting shoppers with bold Thai-inspired sauces beyond the well-known original flavour.

Our Brand Ambassadors engaged sauce enthusiasts with tastings on chicken and corn chips, highlighting the versatility and flavour profiles of varieties like Gochujang, Smokey, and Extra Garlic.

The campaign revealed growing brand recognition, with shoppers noting they already had Flying Goose at home and discovering new flavours to try. Positive feedback consistently praised the sauces' versatility and unique taste combinations, building awareness across the range and encouraging loyal customers to explore beyond their usual bottles.

‍The results?

Conversion rate sample to sale: 48%