When Giesen says they have a wine for every occasion, they mean it! Whether you're reducing or moderating your intake, Giesen’s alcohol-removed wines offer a delicious alternative and have 70% - 80% less calories! Giesen start with their full-strength, high-quality wines then use their innovative spinning cone technology to gently remove the alcohol while keeping all the great taste. The aim of this campaign was to sample and sell Giesen’s 0% wine range during Dry July in New World stores across the country. Our team completed dozens of in store demonstrations and sampled to 5964 customers.