Orbit partnered with Good George to showcase their Old School Lemonade range through an engaging in‑store sampling campaign across New World and Pak’n’Save stores in the North Island, giving shoppers the chance to experience the crisp, nostalgic flavours firsthand and driving strong conversion, with multiple shifts selling out due to high trial‑to‑purchase uptake. The activation cut through a crowded liquor aisle with guided tasting, product storytelling, and approachable ambassadors, ultimately boosting awareness, trial, and immediate sales while reinforcing Good George’s position as a standout in the RTD category.

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