Orbit partnered with Hutchinsons to hero their specialty cheese range in the lead‑up to Christmas, delivering a nationwide in‑store sampling campaign across supermarkets.

Designed for food‑loving shoppers seeking premium cheese for entertaining, our Brand Ambassadors created welcoming, informative tasting moments that highlighted the quality, versatility, and unique flavour profiles of the range.

With majority of shifts selling out of at least one variant, strong conversion rates far exceeding industry benchmarks, and consistent customer feedback praised flavour, craftsmanship, and suitability for Christmas platters. The campaign successfully boosted seasonal demand, increased brand visibility, and strengthened Hutchinsons’ position as a go‑to choice for premium entertaining cheeses during the festive period.

The results?

Conversion rate sample to sale: 56%

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