Our team took Jarritos on the road across the North Island, delivering vibrant live sampling activations that helped bring the taste of Mexico to shoppers and help them discover Jarritos iconic Mexican sodas.
The Jarritos Road Show brought the brand’s vibrant personality to life across the North Island through a series of high‑energy live sampling activations. Featuring the iconic Jarritos bike, Brand Ambassadors invited shoppers to try a wide range of fruity flavours, highlighting the brand’s lighter carbonation and refreshing taste experience. Across 15 activations, our brand ambassadors connected with over 4,000 consumers, introduced both new and existing fans to the full Jarritos range, and sparked strong brand engagement, successfully building awareness, driving trial, and creating genuine excitement around the brand
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