Jess’s Underground Kitchen’s Gourmet Everyday meals are handmade in small batches with real ingredients, just like you would make at home. These meals are full of flavour, high in protein with lovely, handmade, high-quality ingredients. The best part? Cook from frozen and ready in minutes!  

This campaign concentrated on showcasing the Balsamic Roast Beef, Greek Lamb Cottage Pie and Teriyaki Chicken within JUK’s Everyday Gourmet Range. Our Brand Ambassadors sampled in New World & Pak ’n’ Save stores across ten regions: Auckland, Hamilton, Tauranga, Taranaki, Hawkes Bay, Palmerston North, Tauranga, Christchurch, Wanaka, and Queenstown. As the brand is more well-known in the North, our team increased brand/product awareness in the South! With a conversion rate from approach to sample of 66.8% and 64.7% from sample to purchase we definitely created brand love for JUK!