Orbit partnered with Kāpiti to showcase their premium cheese and yoghurt ranges in Woolworths stores nationwide, introducing shoppers to award winning New Zealand products across both categories.

Our Brand Ambassadors presented chilled yoghurt tastings alongside premium cheese samples, highlighting the creamy textures, bold flavours, and local craftsmanship that define Kāpiti. Customers appreciated the approachable complexity of Kikorangi Triple Cream Blue and the indulgent yoghurt flavours, with many purchasing both cheese and yoghurt together for special occasions.

The campaign delivered exceptional conversion from sample to sale, with some stores selling out of popular variants. Customer feedback confirmed that in store sampling is crucial for yoghurt trial, as many had seen the range but needed to taste it first before switching from competitor brands.

‍The results?

Conversion rate sample to sale: 74%

Average units sold per shift: 73

Top five highest selling shifts: Between 105 and 117units