Orbit partnered with Kāpiti to showcase their award-winning cheese range in supermarkets nationwide during the Christmas season, connecting shoppers with premium New Zealand cheeses perfect for festive entertaining.

Our Brand Ambassadors engaged cheese lovers with tastings that highlighted the craftsmanship, rich flavours, and versatility of varieties like Kikorangi Triple Cream Blue, Kānuka Smoked Havarti, and Kahikatea Camembert.

With over half of those who sampled choosing to purchase and varient sellouts across multiple shifts, the campaign successfully reinforced Kāpiti's reputation for quality and helped convert shoppers from competing brands. Positive feedback consistently praised the creamy textures, balanced flavours, and elegant packaging, driving awareness and cementing Kāpiti as a go-to choice for Christmas cheese platters.

‍The results?

Conversion rate approach to sample: 69%

Conversion rate sample to sale: 63%

Average units sold per shift: 53

Top five highest selling shifts: Between 88 and 116 units