Orbit partnered with mama san to launch their Fried Rice in New World, Pak'n'save, and Fresh Choice stores nationwide, introducing shoppers to authentic Japanese cuisine made easy at home.

Our Brand Ambassadors cooked fresh samples that highlighted the restaurant quality flavours, soft rice texture, and quick preparation time. Customers responded enthusiastically to the convenience and taste, with many noting the value compared to takeaway and the appeal for busy families and students.

The campaign delivered strong conversion from sample to purchase, with some stores selling out completely.

The results?

Conversion rate sample to sale: 55%

Average units sold per shift: 53

Top five highest selling shifts: Between 61 and 104 units