As part of Mother Earth's Flavours of the World launch, we sampled these snack mixes in New World and Pak'n'Save stores nationwide, giving shoppers a taste of bold new flavours like Thai Chilli & Lime, New York Buffalo & Ranch, and Tex-Mex Smokey BBQ.

Our Brand Ambassadors engaged snack lovers with samples that highlighted the exciting flavour combinations, varied textures, and convenience for on-the-go munching.

Nearly half of the events sold out of at least one variant, with strong conversion from sample to purchase and enthusiastic feedback praising the taste, versatility, and value. The campaign generated solid awareness and drove trial for the new range, positioning Mother Earth as a go-to choice for adventurous snackers.

The results?

Conversion rate approach to sample: 60%

Conversion rate sample to sale: 51%