Orbit partnered with Mountain Dew to launch Major Melon, their newest flavour, in New World, Pak'n'save, and Woolworths stores nationwide, targeting shoppers with bold watermelon flavour and citrus energy.

Customers responded enthusiastically to the fun packaging and new flavour, with some stores selling out of popular variants. The campaign delivered strong conversion from sample to purchase and revealed valuable insights around clearer zero sugar labelling and opportunities to showcase the full Mountain Dew range. Customer feedback confirmed strong brand loyalty and excitement for future flavour innovations.

The results?

Conversion rate sample to sale: 75%

Average units sold per shift: 67

Top five highest selling shifts: Between 172 and 277 units