Orbit partnered with our client to deliver a premium in-store sampling campaign for Orion Beer, alongside other popular Japanese beers across Farro Fresh stores in Auckland, connecting shoppers with premium options from Okinawa and beyond.

Our Brand Ambassadors engaged beer enthusiasts with chilled tastings that highlighted the distinct characteristics of each variety, from the light tropical notes of the Shokunin Pilsner to the crisp finish of Asahi Super Dry. With more than half of those who sampled going on to purchase, the campaign proved particularly effective at introducing customers to beers they had never tried before.

Feedback consistently praised the refreshing quality and balanced flavours across the range, building awareness and driving immediate sales for Orion and complementary Japanese beer brands.

The results?

Conversion rate sample to sale: 59%