Palmolive’s no fuss, non-sticky, rinse free formula air dries quickly making for a convenient germ protection on the go. Orbit was briefed to execute a mass sampling campaign consisting of both office drops and street sampling. We created a database of high foot traffic areas and key locations to target Palmolive’s audience across five regions: Auckland, Wellington, Hamilton, Christchurch & Queenstown.

Our teams distributed 50,000 units of Palmolive hand sanitizer across the country, as well as, conveying key product messaging during Covid alert level 2.