Orbit partnered with Puhoi Valley to launch their new Honeycomb product range in supermarkets nationwide, giving shoppers a chance to experience premium yoghurts and flavoured milks inspired by nostalgic honeycomb flavours and Puhoi’s signature creamy quality.

Across our sampling events, our Brand Ambassadors engaged food‑loving shoppers with chilled tastings that highlighted the indulgent texture, real flavour notes, and versatility of the range.

With over half of our shifts selling out of at least one variant, strong conversion from sample to purchase, and consistently positive feedback praising richness, creaminess, and packaging appeal, the campaign significantly elevated awareness, drove meaningful trial, and deepened consumer love for Puhoi Valley’s craft‑quality dairy.

The results?

Conversion rate sample to sale: 59%

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