Orbit partnered with Re to introduce their probiotic yoghurt range to Woolworths shoppers nationwide, connecting health-conscious customers with yoghurt that's minimally processed, nutrient dense, and backed by regenerative farming practices.

Our Brand Ambassadors engaged shoppers with chilled tastings of Natural and Dark Berry flavours, highlighting the thick, creamy texture and lower sugar content compared to mainstream brands. Customers responded positively to the smooth consistency, authentic taste, and vibrant packaging, with many praising the environmental benefits once they learned about regenerative farming.

The results?

Conversion rate sample to sale: 45%