Orbit partnered with Rockstar to introduce their zero sugar range at high-energy events nationwide, from the Christchurch Show to Auckland concerts and festivals. Our Brand Ambassadors engaged thousands of event goers, handing out cans of Passionfruit, Tropical Guava, and Sour Apple flavours, while sharing the brand story.

The campaign connected with a diverse audience, with many trying Rockstar for the first time and praising the refreshing taste and lack of artificial sweetness. Despite challenges like a cancelled concert and unpredictable weather, the team adapted quickly, redirecting to alternative locations and maintaining strong engagement. The activations delivered excellent brand exposure and introduced Rockstar to a new generation of energy drink consumers.

The results?

Total number of customer interactions: 44,912

Total number of cans handed out: 29,544