RUM Co. of Fiji is a collection of internationally award-winning rums including Ratu and Bati, which have won over 140 medals to date. Hand-crafted from the finest local ingredients, their collection of rum ranges from premium to luxury, dark, white, and spiced through to quality rum liqueurs. They have mastered rums unique versatility to create a portfolio of exceptional Fijian rum that allow people to explore a spectrum of taste and flavour.

Our team delivered a campaign showcasing Ratu and Bati rum in liquor stores across the country. As this is a premium product, we designed a sophisticated sampling stand, uniform, and campaign concept to offer a superior sampling experience to customers. We sampled to 5290 customers and continued to create brand love for Rum Co. Fiji.