Orbit partnered with Moa Brewing Company to introduce Southern Alps Lager to supermarket shoppers nationwide through a large‑scale in‑store sampling campaign designed to drive trial in a highly competitive low‑carb beer category.

By offering chilled tastings supported by knowledgeable Brand Ambassadors, the activation helped consumers discover the lager’s crisp, refreshing flavour and low‑calorie credentials without compromisng on taste.

Sampling proved critical in converting loyal drinkers from established competitors, with strong engagement from younger adult shoppers and clear uplift in consideration once tasted, successfully boosting awareness, trial, and confidence to purchase Southern Alps Lager.