Orbit partnered with Southern Alps Brewing to launch an in-store sampling campaign for their Ultra Low Carb Lager, designed to introduce shoppers to a crisp, refreshing beer with fewer carbs and no compromise on flavour. The activation targeted health-conscious beer lovers, offering chilled samples that highlighted the lager’s clean taste and sessionable appeal.

With sleek displays and knowledgeable brand ambassadors, Orbit helped Southern Alps connect with consumers seeking a smarter choice in the beer aisle. The campaign drove trial, boosted brand visibility, and reinforced Southern Alps’ position as a leader in better-for-you craft brewing.

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