Orbit partnered with Takara to deliver a premium in-store campaign sampling Mio Sparkling Sake, Gokai Nama Sake, and Kyoto Fushimizu Sake, across Woolworths stores nationwide.

Thoughtfully designed sampling spaces and confident brand ambassadors sparked conversation and curiosity, helping Takara stand out in a crowded drinks category. By encouraging trial and meaningful engagement, the campaign strengthened Takara's visibility and reinforced its appeal as a premium and unique beverage option for New Zealand consumers.

The results?
Conversion rate sample to sale: 42%

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