Orbit partnered with Ten O’Clock Cookie Bakery Café to showcase their handcrafted Christmas‑season biscuit range, Honey Stars, Almond Cookies, and Gingerbread Shapes, through a premium in‑store sampling activation across Farro Fresh stores in Auckland.

Targeting food shoppers who value authenticity and small‑batch craft, our Brand Ambassadors created warm, festive tasting moments that highlighted the bakery’s buttery textures, nostalgic spice profiles, and family‑crafted heritage.

With strong purchase intent, consistent positive feedback praising flavour and quality, and clear uplift as customers discovered the range ahead of the holidays, the campaign successfully boosted awareness, drove trial, and strengthened Ten O’Clock’s position as a beloved, artisanal Kiwi bakery brand

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