We are currently helping launch The CareFillery across Aotearoa.  

The CareFillery is the quality refill section of the supermarket. With innovative features like the Smoothie Station and the Tea Lounge, plus a huge selection of nuts and dried fruits, it's now so much more. It's a whole new refill concept, providing a wide range of products so there is something for everyone.

It means more control, more convenience and, most importantly, less waste. The CareFillery makes shopping effortless by stripping everything unnecessary away. No packaging, no fixed quantities, just a cost- effective way to shop that puts you in total control.  

Our nationwide team of well-trained Brand Ambassadors are introducing customers to The CareFillery across many North Island New World stores. They are proactively approaching shoppers, sharing the brand story, identifying customers' needs and sampling yummy options from the huge CareFillery range. Our Brand Ambassadors enable customers to experience The CareFillery for the first time. Sales are driven and brand love is created.  The campaign has been a huge success and is consequently expanding