Orbit partnered with The Real McCoy to showcase their premium fruit juice range in supermarkets nationwide, introducing shoppers to authentic, naturally crafted juices and creative mocktail combinations.

Our Brand Ambassadors engaged juice lovers with chilled tastings of flavours like Pomegranate, Cranberry, and Pineapple, alongside refreshing mocktail recipes that mixed juices with soda water for a lighter, celebratory drink.

With nearly two-thirds of those who sampled choosing to purchase, the campaign successfully drove trial and reinforced The Real McCoy's reputation for quality and taste. Positive feedback consistently highlighted the natural flavours, versatility for entertaining, and the appeal of the mocktail concept, building awareness and encouraging shoppers to stock up for occasions.

The results?

Conversion rate approach to sample: 67%

Conversion rate sample to sale: 66%

Average units sold per shift: 55

Top five highest selling shifts: Between 113 and 137 units