Orbit partnered with Vogel's to introduce their new Dark Rye bread in supermarkets nationwide, giving shoppers a chance to taste premium whole grain bread packed with protein and fiber. Our Brand Ambassadors engaged health-conscious shoppers with fresh samplings that highlighted the bold, hearty flavor and nutritious benefits of the range, including Dark Rye, Sunflower & Barley, and Sprouted Grains.

With over half of shifts selling out of at least one variant, solid conversion from sample to purchase, and enthusiastic feedback praising the rich nutty taste and quality ingredients, the campaign successfully elevated awareness and drove trial among shoppers looking for wholesome, satisfying bread options.

‍The results?

Conversion rate approach to sample: 66%

Conversion rate sample to sale: 60%

Average units sold per shift: 51

Top five highest selling shifts: Between 83 and 122 units