Orbit partnered with Wattie’s to launch an in-store sampling campaign for their Flavoured Beanz range, designed to showcase bold new twists on a Kiwi classic. The activation invited shoppers to taste exciting flavour combinations like Smoky BBQ and Mexican Style, while highlighting the convenience and versatility of the product.

With vibrant displays and enthusiastic brand ambassadors, Orbit helped Wattie’s connect with consumers looking for quick, tasty meal solutions. The campaign drove trial, boosted visibility, and reinforced Wattie’s innovation in the canned meals category.

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