Yukimi Mall Sampling –

Wellington & Christchurch

Retail Activation

Our Brand Ambassadors took to Queensgate Mall in Wellington and Northlands Mall in Christchurch to invite customers to try Yukimi mochi ice cream, a popular Japanese dessert.

Yukimi mochi ice cream is a crowd favourite in Japan and has been around since 1981. The soft and springy mochi (rice cake) perfectly encases the creamy ice cream. With five different flavours to choose from; vanilla, strawberry, chocolate, mango and green tea, there is a flavour for everyone.

Our Brand Ambassadors invited customers to experience this popular Japanese dessert and educated them on Yukimi’s history. We sampled to 12,501 customers across two weeks, with over 90% of these experiencing the product for the first time.

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