Zeffer's are carving their own path within the RTD category with their Hazy Alcoholic Lemonade range. They created their very own premium spirit for this range, using Hawke’s Bay apples and Sauvignon Blanc grapes.

Encouraging customers to support a local NZ owned and operated company, our team sampled in liquor stores across the country. Brand Ambassadors engaged with customers, educated them about the new range and created brand love for Zeffer.