Brand Love – What is it and how do you get it?

We all have our favourite things and when it comes to brands, of course it’s no different. And we’re not just talking a simple supply-and-demand transaction here, either. When we say: ‘brand love’, we mean a love where you don’t wait for sales or promotions, in fact, you don’t even look at the price as you hand your card over. The kind of love that you’d drive all over town to track down. The kind of love that you’d happily face the busy aisles of multiple supermarkets to track down because you know, experientially, that it alone is the brand that meets your unique need. It gels with your personality; it fits like a puzzle piece within your lifestyle—it’s a non-verbal expression of your very identity.

But how can brands develop this level of devotion from their consumers on a nationwide scale? Because when it comes to the kind of loyalty that brand love brings, it’s not just merely a product at a grocery store filling a need, is it? No. Whether you encounter it for the first time through an eye-catching campaign or slick marketing, a Brand Ambassador you admire, or even just the happy little coincidence of being in-store during a product sampling one day, the brands that make their consumers fall head-over-heels with them understand that it isn’t about filling a need but about understanding the lived experience of their target consumers. Your brand can become someone’s favourite thing by understanding that someone and showing them—through all the tools of the trade—whether that be marketing, events, Brand Ambassadors or product sampling, that your brand is the brand that thinks of them as a human with their own unique hopes and dreams, not just another zero on a spreadsheet. People fall in love with your brand story, and this is the essential key in creating long-lasting brand love.

But how do you manage to introduce all of New Zealand to your brand story so that they can fall in love? Well, that part you can leave up to us. As well as knowing the industry in Auckland like the back of our proverbial hand, we have a strong regional base across this beautiful country too and we know we are the best at getting your name out there because we can prove it. Everything we do at Orbit Marketing Ltd is quantifiable. With our focus on sales, we understand that the data behind what we do is important so that we can show you that we are serious about what we do, and that we do it properly.

So, are you ready to experience brand love first-hand? Partner with Orbit Marketing to share your brand story, enable customers to experience your brand, and create ongoing brand love.

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