Product Collaborations – What are the benefits?

Have you ever thought about the benefits of teaming up with other brands to collaborate on marketing campaigns? 

Whatever your product, we can guarantee there’s another that works oh so sweetly right alongside yours—each helping to make the other shine! For example, picture the following: you’re at your local supermarket and there’s an in-store sampling. It’s for cheese! You love cheese! The Brand Ambassador at the sampling is delightful, but you’re just not all that keen to try cheese without, say, a cracker of some kind. Potentially you even walk away, not having tried the cheese. The perfect pairing for this product sampling, of course, would have been for that cheese company to have collaborated with a cracker company, sharing the cost but improving the overall experience for customers!

Teamwork makes the dream work, right? Just think about it! The above might be a simplistic example, but when you find a brand to collaborate with on an advertising campaign, you get to experience all the joys of increased sales, plus more brand love and brand recognition, at only half the expense of solo promotions. Not only that, but when you collaborate with the right brand, it means your brand gets exposed to their established audience, and vice versa. Essentially, you get to double your audience for half the price!

Keen to collaborate but don’t know how to go about finding a company to collaborate with? Orbit Marketing knows our brands like the back of our hand, which means we know exactly which one of our brands will be a match made in heaven with yours. We’d love the opportunity to help your brand find the perfect collaboration with a bespoke experiential marketing campaign reaching right across New Zealand. And not only will we help you team up with the right brand, as always, we’ll help you with designing the perfect strategy. Get in touch to kick start your collaboration today!

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