What do Experiential Marketers do?

Confused about what exactly experiential marketing is? And what experiential marketers actually do?

These days, when it comes to brand loyalty it’s not JUST your product that moves a customer to purchase again and again. With competition at an all-time high, customers have their pick! Because our world is so connected through social media and the internet, today’s shoppers are savvier than ever before. They now choose to purchase from brands whose values align with theirs and fall in brand love because of their holistic experience with that brand—from their very first introduction of it, right down to taking your product home with them.

So just how do you show your customers that your values align with theirs? And just how can you tailor a consumer’s experience with your brand from start to finish?

There’s nothing more visceral than an experience that customers have for themselves, and that’s where great experiential marketers come in. They take care of all aspects of the engagement between the consumer, who in experiential marketing terms are considered participants, and your brand.

Effective experiential marketers come up with creative promotions and strategies which will not only increase your brand awareness (leading to more brand love!), but also help to establish a positive perception of your brand in the zeitgeist.

Orbit Marketing has got you covered from every possible angle. From taking care of the marketing research to ensure your ideal audience is targeted, to creating your custom- made strategy to spearheading all of the logistics. They then analyse the performance of that campaign and provide you with extensive reporting so you can see exactly what worked and how to improve in future if needed.

With our excellent team of Brand Ambassadors and our nationwide coverage, along with our years of experience and know-how, you can be sure Orbit Marketing have what it takes to tailor creative experiential marketing events that will get you noticed anywhere in New Zealand. Get in touch to today and we guarantee the sales will come rolling in!

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