Guerrilla marketing relies on the element of surprise to create an immersive experience with your audience in public spaces. Read on to find out how to create unforgettable interactions and grow your brand awareness with your target consumer base.
The word ‘guerrilla’ probably conjures up images of battles between warring sides in steamy tropical jungles, as seen in movies like Forrest Gump or Apocalypse Now (amongst a million of others!). Imagine super effective experiential marketing campaign’s popping up wherever your brand’s target audience might wander about day-to-day, and you might start to get the picture of what guerrilla marketing is all about.
While the guerrilla tactic relies on the element of surprise to be effective in both combat as well as marketing terms, rather than a surprise ambush, guerrilla marketing is all about creating a surprising yet memorable interaction between your brand and your target consumers as they go about their daily lives in public spaces nationwide.
The best guerrilla marketing events use Brand Ambassadors to interrupt without disrupting your audience’s daily environment by executing a surprising yet pleasant and unforgettable experience. The daily environment setting could be spaces of commerce, such as supermarkets or grocery stores, or any town’s local high street, or popular public spaces throughout New Zealand! Really—anywhere you can imagine your customers going about their day is somewhere that your brand could have an interactive and meaningful experience with your customers.
Now, you might ask: how is this different from an in-store sampling event with Orbit Brand Ambassadors? Well, the point of guerrilla marketing is that it’s another tool in your marketing arsenal that can work alongside product samplings. Where guerrilla marketing differs—when executed effectively with experienced companies such as Orbit Marketing—is that the type of immersive experience guerrilla marketing offers will prove to your customers in an impactful way the true value of your brand’s products and/or services, because they’ll experience it for themselves, rather than being told about it or reading about it.
Best of all, guerrilla marketing works perfectly with social media promotions, too! Figure out which digital spaces your audience inhabits, get people talking in the comments, and watch your following grow. Reach out to Orbit Marketing today to start designing a creative guerrilla marketing experience that will have your brand’s name on everyone’s lips!
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