Branded gift with purchase – Are they worth it?

We know you’re working hard at finding ways to help your customers develop brand love—you always give them more bang for their buck, your products are top-notch, and you have created interest in your brand throughout New Zealand with experiential marketing campaigns and in-store sampling events nationwide. Have you ever considered kicking things up another notch by investing in branded gifts to reward your customers for choosing you?

You might be wondering: branded gifts with purchases… are they worth it? At Orbit Marketing, we’ve found throughout our many years in this game, that the answer to that question is a resounding YES. Free branded gifts with purchases have been proven to help boost sales in various ways, such as:

• Helping to close the sale and create higher sales.
• repeat custom.
• lower return rates.
• creates hype and excitement through good old word-of-mouth. 

It’s true, studies have found that the introduction of branded gifts with purchase can speed up the decision-making process for your customers around making the sale in the first place.  But making the first sale is only the first step, isn’t it? Inspiring repeat business from your customers—now that’s where the golden ticket is. Luckily, with a branded gift, your customer regularly sees your logo, which forms a reminder of their purchase, and the generosity of your gift. Hello…. repeat custom! 

Another brilliant effect of this strategy is that it translates into lower return rates. Customers are less likely to return items that came with free gifts, because the value of returning the gift as well just feels too high. 

And finally—the marketing benefits! The joy of branded gifts is that those gifts remain out in the world for all to see and admire. The gift provides a lasting and tangible piece of advertising through its very existence, along with your customer spreading their excellent experience with your company far and wide, of course. Your happy customer essentially has become your very own Brand Ambassador!

Branded gifts can help your company build brand love! They’re an excellent way of making your existing customers feel valued, while helping you to find new customers, and—importantly—to keep them. Partner with Orbit Marketing today and let’s create your branded gifts with purchase strategy together!

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